Animation or live-action film, the debate between these two filmmaking options is more relevant than ever. While both formats have their unique appeal, animation has consistently proven itself as a powerhouse in the industry. Animated movies have an average profit margin 30% higher than live-action films and have dominated the global box office for years. In 2023, Super Mario Bros. led the charge, and by December 2024, Inside Out 2 claimed the top spot.
So, why should you choose animation for your next big project? Let’s break down the benefits.
The Benefits of Animation or Live-Action Film: Which Is Right for You?
1. Animation Brings Big Merchandising Wins
One of the biggest advantages of animated films is the strong connection they create with audiences, especially when it comes to merchandising. Animated characters often become iconic, which translates to lucrative product lines, toys, clothing, and more. For example, think about the success of Frozen or Toy Story. These films don’t just make money at the box office—they keep earning long after the credits roll.
The merchandising power of animated films is a significant reason why many studios lean into animation. When you have characters that resonate with kids and adults alike, the potential for profit skyrockets.
2. Flexibility with Voice Talent
Another reason to consider animation over live-action is the flexibility it offers. With live-action films, if a key actor becomes unavailable, reworking a role can be a headache. But with animation, swapping out voice talent is far simpler. This flexibility is especially helpful in long-running franchises.
Take Marvel Studios, for example. The recent controversy with Jonathan Majors and his role as Kang shows how a live-action project can face major challenges when cast changes are needed. In contrast, animated films have a smoother path when it comes to maintaining continuity and ensuring the show goes on.
3. Scalability and Creative Freedom
Animation or live-action film offers unique creative opportunities. Animation is a creative playground where you can explore fantastical worlds, unique characters, and push visual boundaries—offering unlimited possibilities. At Motion Bounty, we embrace animation for its scalability and creative freedom. Our projects like Brush Brigade and Crumb Combat are setting the stage for a future where animation leads the way in profitable and long-lasting IP.
The ability to create entire universes, unique styles, and stories that can’t be fully realized in live-action makes animation an incredibly attractive option. This creative flexibility is one of the biggest reasons we’re committed to animation at Motion Bounty.
4. A Proven Track Record of Success
When it comes to financial performance, animated films often outperform their live-action counterparts. With an average profit margin 30% higher than live-action films, animation is a smart investment for anyone looking to create a hit. From box-office dominance to merchandising sales, animated films consistently provide strong returns.
Look at the box office numbers for Super Mario Bros. and Inside Out 2—both films have crushed expectations and outperformed many live-action blockbusters. If you want a proven way to break into the entertainment world and see financial success, animation is the way to go.
5. Animation as a Launchpad for Storytelling
At Motion Bounty, we see animation as a launchpad for multigenerational storytelling. By developing IP through animation, we’re able to lay the foundation for future live-action projects. Our Brush Brigade and Crumb Combat properties are just the beginning. Once these franchises are established, we plan to move into larger categories with live-action adaptations.
Animation provides the perfect entry point for building iconic stories that will last for generations. The flexibility, merchandising opportunities, and proven profitability make animation the ideal choice to begin any entertainment journey.
Is Animation or Live-Action Film the Future of Film?
The question is clear: Should you invest in animation or live-action films? For us at Motion Bounty, animation is a smart and profitable place to start. Its creative freedom, scalability, and higher profit margins make it the top choice for developing IP. But that doesn’t mean we’re stopping there. Once our animated properties like Crumb Combat take off, we’ll dive into live-action with the same creative vision and drive.
Want to stay updated on the latest from Crumb Combat? Or learn more about animation or live-action film? Follow us on Instagram for exciting announcements and countdowns. Stay tuned for what’s coming next—big things are on the horizon!
